About Darren

Darren Rushworth has served as the president of NICE Asia Pacific since 2017. He is responsible for complete field operations with focus on the region's sales, marketing and customer services. Darren's career spans over 30 years in the IT industry, with the past 21 years spent in the Asia Pacific Region. He therefore brings significant experience in enterprise sales, country management, and business operations. Prior to joining NICE, Darren was managing director of Singapore for SAP Asia Pacific where he increased SAP's market share by delivering double-digit growth in ERP and cloud sales. He also was instrumental in improving customer and employee satisfaction and elevating SAP to become one of Glassdoor's Top 5 Great Places to Work. Prior to that, Darren led SAP's Philippine and emerging market operations where he was responsible for a team of more than 1,000 employees across 10 countries. He drove a cloud-first go-to-market approach, resulting in SAP Philippines being the leading cloud market for SAP South East Asia. Before joining SAP, Darren held multiple leadership roles at Oracle including VP Applications Sales APAC, VP Channels, and VP Oracle Direct APAC. He also developed several businesses within Oracle, including establishing the first Oracle value added distributor in APAC, setting up the Dell business unit for mid-market sales, and spearheading Oracle�s Linux strategy taskforce, resulting in the creation of a Linux line of business.