Branding Service in the Age of the Customer

“It’s key that your service is something that’s exceptional, and extraordinary, and brands you.” – Mariann McDonagh, inContact CMO

In today’s changing customer landscape, your products may be becoming rapidly commoditized while many traditional means of providing service to your customers are less and less relevant. Customers expect more from you than just an 800 number; they want a relationship, a community. And defining your service brand will be key to driving sustained competitive advantages, customer retention and growth in new markets.

1 to 1 Media’s Tom Hoffman joined us at ICUC 2012, our annual inContact User Conference in Salt Lake City, and sat down with Mariann McDonagh, our Chief Marketing Officer, to discuss best practices in branding your customer service:

At inContact, we have the strongest customer community in the industry and this sets us apart from others in the space. Hand in hand with our great customers, we are defining the contact center of the future, and what it takes to be successful in this new age of the customer. Together, we are building the inContact brand.

Visit our new LinkedIn customer community to join the movement.

View Tom Hoffman's full article.