Creating a Branded Customer Experience: Five-Part Series

Editor’s Note: As we wrap up 2010, I wanted to share some of our favorite blog posts from the past year. We’ll be back with new content on January 4. 

This year our blog was fortunate enough to have our very own CMO Mariann McDonagh contribute a five-part series on the topic of creating a branded customer experience.  The first entry outlines the entire process while the four subsequent entries detail the necessary steps to achieve that coveted successful branded experience.

Creating a Branded Customer Experience

Step 1: Evaluate Your Current Customer Experience

Step 2: Make it Predictable

Step 3: Build Momentum

Step 4: Focus on the Details

Enjoy the series! Be sure to check out these entries and more on Mariann McDonagh's blog page.  Stay tuned for more exciting content from her and many others in 2011!