There is a Chinese proverb that says, “A single conversation with a wise man is better than ten years of study.” I thoroughly believe this to be true and as a marketer, I constantly look to my peers to learn from their experience, their mistakes and their successes. I attend webinars, read white papers on best practices and follow those organizations or individuals who I admire on Twitter in hopes of receiving a glimmer of enlightenment that makes my team’s contribution more relevant and impactful to our organization.
Being well aware of what I don’t know and what I can still learn from those who have “been there and done it” makes me suspicious of those who immediately dismiss another’s experience as irrelevant because their organization / role / sales team / product is so inherently unique. I know we like to think we are all special, but the reality is that often we share similar challenges and even if our organization / role / product is unique, we can still learn from others.
If you’re still not convinced, perhaps the results will push you to put 45 minutes aside to watch the webinar
. Piedmont Natural Gas increased their JD Power
score for contact centers by over 80 points from 2010 to 2011. Now that’s advice worth listening to!