NewBalance

Step into Spring with New Balance

Warmer weather, green grass and fresh air; spring is finally here! With the change of season many people are getting outdoors to take in the beauty and nature that is awakening from the winter's cold. Now is the time to start thinking about your athletic gear. One essential item for being more active is a nice pair of athletic shoes. Are you planning on buying new tennis shoes this spring? When purchasing new tennis shoes it's a must that they are comfortable, fashionable and reliable. That's why I choose to step into spring with New Balance!

Athletic retailer, New Balance, knows how to provide the most advanced footwear technology by having the right balance of fit, comfort, style and function. New Balance has been around for more than 100 years manufacturing in the United States and is continually helping people all over the world become more active.

From running shoes, walking shoes, apparel and much more, New Balance has what you need to start living your life in motion. Who doesn’t want a whole new wardrobe when being active?

I recently had the opportunity to visit the New Balance contact center after 3+ successful years on NICE's cloud contact center platform. When you walk through New Balance's contact centers, you’re surrounded by full wall displays of shoes. A shoe lover's dream! New Balance has over 100 agents helping customers through the use of the NICE CXone platform bringing more technology into their centers.

 

"My goal as a Customer Operations Trainer is to strive every day to make training as interactive as possible and NICE CXone is a key to doing that and has really helped me achieve my goal." – Steve Townsend, New Balance.

 

Not only is technology important when designing their shoes and apparel, but technology is critical in their contact center operations. New Balance’s mission is to continuously enhance their customer interactions so they are personalized and effortless. In order to make their shoe lovers' journey in the store and/or online as seamless as possible, they need the right tools to help their customers. With NICE CXone, all of New Balance's systems including workforce management (WFM), telephony, and CRM system are now integrated into one platform. With WFM, they are able to accurately forecast their customer demand and schedule staff effectively. By integrating Salesforce with their contact center, they now have increased customer contact data and knowledge.

See how New Balance makes customer service seamless and easy.