Building a chatbot for messenger isn't just for the big guys, but customers need to be able to find it
In 2016, Facebook announced that it would allow chatbots on its popular Messenger app and simultaneously introduced a platform for developers to make chatbots for Messenger. The concept really took off and now there are over 300,000 chatbots for Messenger. Brands use them for a broad range of functions ranging from providing travel tips to sharing top news stories to serving as first-tier customer service. Customer support chatbots can answer simple questions, schedule appointments, collect information, place orders, and more.
The proliferation of chatbots has created an industry of chatbot builders that specialize in helping organizations create chatbots for Messenger and other platforms like company websites. Using these builder tools, businesses can select from pre-built chatbots or create their own chatbot for Messenger using drag and drop design features. These chatbots typically have very simple capabilities but can at least answer questions and collect information. Easy, DIY creation and low costs have made chatbots very accessible to even small businesses.
But just because you create a chatbot for Messenger doesn't mean your customers will use it. This isn't a widely adopted capability yet, so that means you have to point it out to people. Here are some ways to direct your customers to your chatbot for Messenger: