5 ways live customer chat gives you a competitive advantage
As a hot shot pilot in Top Gun, Tom Cruise’s character famously exclaimed, “I feel the need, the need for speed!” And that’s what your customers want when they reach out to your company for support. In fact, the NICE inContact CX Transformation study found that the leading indicator of successful customer service is speed. So how do you deliver customer service at lightning speed? Enter live customer chat.
What is live customer chat?
Powered by software connected to your company’s website, chat allows customer service agents to connect with prospects and customers in real time. Live customer chat can be used to resolve customer service issues, answer questions, and even guide a buyer through the purchasing process. But most importantly, live customer chat is one of the fastest and most personal customer service channels available.
How Can Chat Give Your Company a Competitive Advantage?
There are many advantages to addressing your customer’s needs in real time. Here are some of the most meaningful ways that offering live customer chat can benefit your organization.