What does a digital experience manager do?
A digital experience manager is a member of an organization's marketing team that is responsible for optimizing the business's website and mobile apps for traffic, usability and customer experience. The digital experience manager plays an important role in today's digital economy as consumers have increasingly high expectations regarding digital experience. Additionally, businesses depend on their websites and apps to convert visitors into paying customers and drive more revenue from existing ones.
Although every organization structures the role according to their own needs, here are common responsibilities of digital experience managers: