In my first blog of this series, I told you about the hot new term PaaS. I think it’s human nature to want to label things as “new”. In fact, we call things “new and improved” all the time, but I still don’t understand how something can be new AND improved. It just doesn’t make sense. With that said, I’m going to let you in on a little secret: as I previously mentioned, inContact has been doing this for more than 10 years, and (here's the secret) we prefer the simple moniker of Software as a Service. Why? Well, it’s not SaaS unless it is extensible.
So this “new” idea of PaaS is really just a marketing scheme; one of which I am more than willing to take advantage of. This movement gives me an opportunity to introduce some new initiatives at inContact, behind which I am the grand master. Without further ado, inContact will soon release a new partner and developer program called, get ready for it, inCloud, and at that center is the platform side of inContact.
inCloud will consist of multiple components: inCloud Marketplace, a new API and the inCloud Community. The inCloud Marketplace, which is slated to go live in late 2011/early 2012, is the first component. Our goal is to make the inContact platform accessible to development partners while providing a place for those partners to market their software and expertise. The marketplace will consist of applications and services that work with or were written on the inContact platform, along with details about the application or service, a rating and feedback system, and methods for acquiring the applications.
The second component is a new API that provides access to all of the inContact clusters through one service. This API will have a new security model that proves better access controls for inContact customers while controlling access to partners' applications. The API will expand over time to represent the entire inContact product suite.
The third component is the inCloud community where partners and developers will be able to interact, exchange ideas and tips, and network within this growing ecosystem. And, drum roll please, we also plan to provide code samples and developer-specific documentation.
Stay tuned for the next part in this series that provides more specifics about what can be done with these new tools and why we are so excited about them.